Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in over 50 countries in the world, with 82 thousand employees serving 68 million customers.
Generali is the market leader in Italy and has a leading position in Western Europe. The Group has an increasingly significant presence in Central and Eastern Europe as well as in Asia and South America, areas where it is seeking to continue its growth.
I made three interactive animations for one of their campaigns. They used them as headers for the campaign web pages. You have to move the cursor across the animation to discover what can happen from nowhere and why it’s best to have an insurance.
